Birds of equal plumage, they say, congregate in close proximity. It is, therefore, not difficult to notice how crowded the small and medium enterprises, SMEs, sector have become over the years, but with only a handful truly making outstanding impact and progress. As I observe the business climate and research the SME sectors in Nigerian and other countries, comparing many who are struggling, with some who are just surviving against the few who are truly thriving, I came to a fact-based conclusion.
My verdict is that something was fundamentally wrong with the way a lot of self-employed persons and small business owners go about setting up and running their business. If you do this right, you may not get to be like Apple or Samsung, but you can be as unique as Tesla or Infinix smartphone and build on that to grow even further.
I, as Publisher and CEO of Style Hub Naija, decided to put my thoughts into this eye-opening piece ahead of the release of my new book titled; SME SUCCESS SIMPLIFIED (SSS).
As a business owner, I believe you should be familiar with phrases such as Customer Attraction, Customer Satisfaction, Customer Loyalty and Customer Retention. If you are, then you should know that it will be a tough task trying to increase patronage for your service or product without first creating a simple template that will attract more customers to your product of service, for you to satisfy their cravings, gain their loyalty and then retain their patronage for as long as they are in need of what you offer.
The easiest way to achieve this, of course after putting formidable structures in place, is to build alliances. You heard that right; for anyone who desires to rise above mediocrity in business, the one secret you should apply to get more clients to pay for your business or brand is building alliances.
I will explain this in clear details, but before I do that you need to let it register in your mind that trying to make it big in business like Amazon or Microsoft all alone in today’s highly saturated marketplace is a wrong approach that no wise person should waste their time adopting.
Now let me open your eyes to the gold in building alliances for your business with the right sources. It doesn’t matter a thing if you have many friends or you are a one-man squad all by yourself, just read carefully and follow this Complete Secret to build a simple template to start getting more customers and making more money in your business as soon as possible.
Do you run a business or you’re planning to start one? Whatever product or service your business is offering in exchange for people’s money, there are primary or secondary places where those who will patronize what you’re offering always go to, to get something you are NOT offering. Did you understand that? If you do then congratulations, you are all set. So let me break it down with some detailed examples;
Startup or Establish A Fashion Business
If you are a Fashion Designer with a desire to grow big and make dresses for big people in the society, but without a fat bank account like AliExpress to spend on adverts, you don’t necessarily need to go knocking at the door of rich men and women.
What then should you do? Prepare yourself, go out and locate the fabrics shops where such people buy their fabrics and strike a mutually beneficial deal with the owner or manager of those big shops. Go with a catalogue, some complimentary cards and a one-page write up highlighting your competences and showing your previous jobs. Tell them you want to be recommended as a Fashion Designer to everyone who buys fabrics from their shop as a diligent and creating professional to make their clothes.
Now here is the big catch; for every client you get from them you will give them maybe 20 percent of whatever you charge for the job. Of course this should be included in the one-page write up you take along, so both parties would sign the agreement. Doing so will give them some form of assurance that you are legit and won’t fail. That is to say, if you charge 10k to make an outfit, you will give them 2k and if they recommend you to just 50 people in a few months, they will get as much as 100k. This is a good deal and many would gladly accept it, if they're sure of your sincerity and competence.
Be serious about it. Locate at least 5 big fabrics shops in your city or state and strike this deal with the owners or managers, and watch your customer base explode and your finance enjoy increase. The more people that contact you and you deliver to their expectations, the more trust you build. And before long they will start introducing you to their own circle of friends and it only gets better from there.
Note that Fashion Designing is just one example out of many businesses you can apply this same concept with evidence of good success.
If you run a Day Care or private Nursery School, go to top clinics and health centres to strike the same deal to introduce your place to parents with little babies and kids, using same template.
If you’re a wedding or events photographer, visit reputable event planners, makeup studios and wedding dress makers to strike this deal with them.
If you run an efficient delivery service, go out and locate those selling goods and other stuff on wholesale and strike the same deal with them.
If you’re a good computer engineer, go to storefronts where they sell Computers, Laptops, Printers and other tech and IT equipment and strike the deal for them to connect you with their clients so you install and service their single or multiple systems.
Also, if you are new in real estate, go to those selling quality building materials and have them introduce you to their big customers who are buying items for building of new houses and maintenance of old ones. That's how you will start meeting landlords whose houses you can manage, with less stress.
Even if you can make special meals like KFC tasty chicken or some one-of-a-kind Pizza, locate some top spots where comfortable bachelors hangout and strike the deal with the managers of such spots to introduce you to their customers for the services you offer and agree how much percentage you’ll give them for each referral.
No matter your line of business, there are places your prospective clients always go to first, to get products or services that are related to yours. Ensure you identify those places and get there before them and strike this solid deal.
This is the Complete Secret that will connect you fast with more clients, including people of influence in the society without you scrambling for anyone’s attention. Don’t be like every bird in the sky, stand out with this simple marketing template by building solid business alliances with people who already have structures you could leverage on and you will surely reap fantastic financial rewards doing what you love.
Now you have the Complete Secret on how to get wealthy clients for your business. Go out there and succeed!
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