Targeted Email Marketing: How To Get New Customers Now

Basically, Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. This is the most effective online tool to quickly reach and convert your clients to repeated customers as well as convert prospects into paying clients.

The first place to start this interesting journey to boost sales in your business through online marketing is to build a real Email List. You have to build two kinds of list; the first will be how to get the email of your existing customers, while the second will be on getting the email address of targeted prospects for Cold Email Marketing.

You may be wondering what's the difference between Email Marketing and Cold Email Marketing. Simple. One helps you relate with your clients in a way that make them repeat customers. The other increases your chances of getting known by people who are interested in your kind of business and possibly have them as satisfied customers.

All these and more are easily achievable through Targeted Email Marketing. Don't just sit on your couch and hope that people will somehow stumble on your business and begin to patronize you. The marketplace today is too crowded for that kind of sit-and-hope approach to business success.

In this definitive step-by-step guide to get new customers for your business through digital marketing, I will show you simple and free tools you can start using today for your Email marketing strategy and see appreciable results in the shortest possible time.

It's about to get interesting guys. Here are the process you should follow to get started: 

1. Targeted Lead Generation

The first place to start in getting your prospective clients to know and develop interest in your product or service is to collect their emails from places they've signed up with it over the years. Platforms like Linkedin, Twitter, Facebook have proven to be the best sources to get targeted email address of new prospects. And the process is pretty simple.

First thing is to head to a sit like this one HERE to search Linkedin for the email address of people in any specific industry you want to target. With this site, you can get the email address of anyone; be it a CEO, manager or administrative staff, so long as the fellow has a Linkedin account. 

As soon as you get a search query from the site, paste same on Google Search Engine and make sure you have an Email Extractor extension installed on Chrome Browser and you will start harvesting email address in their thousands immediately. 

2. Reach Old and New Clients

After getting enough emails, you have to clean your Email list and make sure it's free of duplicate email addresses, invalid emails as well as blocked emails. You can quickly clean your email list with a platform like THIS and THIS.  

3. Email and Content Optimization 

When you've gathered enough email addresses of your prospective clients and have removed unwanted addresses from the list, the next is to prime the content you will send out to the email addresses and also ensure your message is delivered to their INBOX.

 

How do you achieve this? To make sure your mail is not sent to SPAM, you have to Warm Up your own email address. Yes, you do that by sending few emails to friends and getting replies, especially if you are using a new business email address. Also, you should create an Email Signature for your account HERE and ensure your email subject line is bot friendly with a tool like THIS. Finally, make sure the email itself doesn't contain words that will be flagged down by Google, Yahoo, Office 365, Amazon SES and other SMTP service providers. Do that with this effective email tester TOOL.

4. Start Getting Clients

If you diligently follow the processes I outlined above for Targeted Email Marketing and Cold Email Marketing, then you are on your way to start getting the right clients to patronize your product or service. Like in every business, remember that competence and customer service are important. Be ready to serve the first set of clients who contact you with the right level of professionalism. Do this consistently and your business will enjoy consistent growth. 

Good luck, you now have the complete guide to executive an effective Targeted Email Marketing.